Consumershift: How Changing Values Are Reshaping the Consumer Landscape - Rilegato

Hines, Andy

Rilegato

ISBN 10: 1614660034 ISBN 13: 9781614660033

Casa editrice: No Limit Enterprises, 2011

Riassunto

ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing.

 

These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas. Finally, a customization kit is provided for readers and their organizations--whether in business, government, non-profits, or education--to customize the personas to the specific needs of their organizations.

Su questo libro

Informazioni sull?autore

Andy Hines is Lecturer and Executive-in-Residence at the University of Houston’s Graduate Program in Futures Studies, with more than twenty years of experience as an organizational, consulting, and academic futurist. He also speaks, workshops, and consults through his firm Hinesight. Hines enjoyed earlier careers as a consulting futurist with Coates & Jarratt, Inc. and as an organizational futurist with The Kellogg Company and The Dow Chemical Company.

 

Hines is motivated by a professional hunger to make foresight practical and useful, and he believes that foresight can help deliver the insight that is so needed in today’s organizations and the world. His goal is to infect as many change agents as possible with this message. In the past year, he has appeared on several radio and television programs, including KRIV-26 News and the CBS “Early Show.”

Dettagli dell'edizione

• Editore: No Limit Enterprises
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 1614660034
• ISBN 13: 9781614660033
• Rilegatura: Copertina rigida
• Numero di pagine: 292
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile