Articoli correlati a Consumershift: How Changing Values Are Reshaping the...

Consumershift: How Changing Values Are Reshaping the Consumer Landscape - Brossura

Andy Hines

 
9781614660378: Consumershift: How Changing Values Are Reshaping the Consumer Landscape
Brossura
ISBN 10: 1614660379 ISBN 13: 9781614660378
Casa editrice: No Limit Publishing, 2011

Sinossi

ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing. These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas. Finally, a customization kit is provided for readers and their organizations--whether in business, government, non-profits, or education--to customize the personas to the specific needs of their organizations.

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Editore
No Limit Publishing
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
1614660379
ISBN 13 
9781614660378
Rilegatura
Copertina flessibile
Numero edizione
1
Contatto del produttore
non disponibile
Persona responsabile
non disponibile