Product Strategy and Six Sigma: Challenges, Convergence and Competence - Rilegato

Rajagopal; Rajagopal, Amritanshu

 
9781617616044: Product Strategy and Six Sigma: Challenges, Convergence and Competence
Rilegato
ISBN 10: 1617616044 ISBN 13: 9781617616044
Casa editrice: Nova Science Pub Inc, 2011

Sinossi

Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision. A better approach in developing product strategy is to understand customer and market behaviour as well as develop a scientific vision on managing product-market co-dependency. Among various methods of product strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services. This book presents contemporary theoretical issues and applied strategies on product management.

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Editore
Nova Science Pub Inc
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
1617616044
ISBN 13 
9781617616044
Rilegatura
Copertina rigida
Numero di pagine
242
Contatto del produttore
non disponibile
Persona responsabile
non disponibile