Articoli correlati a Internet Advertising and Sales

Internet Advertising and Sales - Rilegato

 
9781617618895: Internet Advertising and Sales
Rilegato
ISBN 10: 1617618896 ISBN 13: 9781617618895
Casa editrice: Nova Science Pub Inc, 2011

Sinossi

Many website operators produce income by selling advertising space on their sites. Advertisers will pay a premium for ads that are more likely to reach their target demographic. In other media, such as broadcasting, advertisers engage in targeting by purchasing advertising time during programs that those who buy their products are most likely to watch. The Internet presented new challenges and opportunities for advertisers, because, rather than aiming their ads at groups of people who visit a particular site, their ads are aimed at the individual user. This maximises the odds that the user who sees the ad will be interested in the product or service it touts. This book explores today's current issues in Internet advertising and sales.

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Editore
Nova Science Pub Inc
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
1617618896
ISBN 13 
9781617618895
Rilegatura
Copertina rigida
Numero di pagine
137
Redattore
Ilves Laura S.
Contatto del produttore
non disponibile
Persona responsabile
non disponibile