On Message: How a Compelling Narrative Will Make Your Organization Succeed - Brossura

Friend, Zach

Brossura

ISBN 10: 162045372X ISBN 13: 9781620453728

Casa editrice: Turner Pub Co, 2013

Riassunto

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.

On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.

Drawing on Zach Friend’s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:

-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;
-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;
-Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and
-Get results faster by using narrative as a productive tool that will fuel success.

Su questo libro

Informazioni sull'autore

Zach Friend is a policy, public affairs, and communications expert who has worked for Barack Obama and John Kerry's presidential campaigns, the White House Council of Economic Advisers, the U.S. Senate and U.S. House of Representatives and the Democratic National Committee. With Obama for America 08, he was a press secretary and spokesman in the battleground state of Pennsylvania. Hes been quoted by MSNBC, Fox News, CNN, ABC, CBS, NPR, the LA Times, the Boston Globe, and Politico and is a blogger for the Huffington Post and Business Insider.

Dettagli dell'edizione

• Editore: Turner Pub Co
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 162045372X
• ISBN 13: 9781620453728
• Rilegatura: Copertina flessibile
• Numero di pagine: 176
• Contatto del produttore: non disponibile
• Persona responsabile: SALON SERVICE SRL; +393358150541; tamagnaleandro@gmail.com; ; Via dell'Angelo, 2; Ameglia; 19031; Italia