Articoli correlati a The Email Revolution: Unleashing the Power to Connect
Sinossi
In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage.
Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes.
Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.
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Descrizione del libro
The story behind one of the most important innovations of the last century-and how companies can use it to mine data and deepen their relationships with customers.
L'autore
Dr. V. A. Shiva Ayyadurai is a scientist-technologist, entrepreneur, and educator. In 1978, at age fourteen, he invented the world's first email system, for which he was awarded a US copyright. He holds four degrees from MIT and is a Fulbright Scholar, Lemelson-MIT Awards Finalist, and Westinghouse Science Talent Honors Award recipient. He lives in Belmont, Massachusetts.
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The Email Revolution : Unleashing the Power to Connect
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Skyhorse Publishing Company, Incorporated, 2013
ISBN 10: 1621532631
ISBN 13: 9781621532637
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The Email Revolution : Unleashing the Power to Connect
Editore:
Skyhorse Publishing Company, Incorporated, 2013
ISBN 10: 1621532631
ISBN 13: 9781621532637
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 4398270-6
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The Email Revolution : Unleashing the Power to Connect
Editore:
Skyhorse Publishing Company, Incorporated, 2013
ISBN 10: 1621532631
ISBN 13: 9781621532637
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Da: Better World Books, Mishawaka, IN, U.S.A.
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ISBN 13: 9781621532637
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Hardcover. Condizione: new. Hardcover. In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers-opportunities of which organizations everywhere were failing to take advantage.Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes.Don't miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your infoat email account into a goldmine. Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781621532637
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hardcover. Condizione: Good. Used items may contain, highlighting, writing, and other previous signs of use. Used items may not contain CD's. access codes and other accompanying items when applicable. Codice articolo 12D32818
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The Email Revolution
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Hardback. Condizione: New. In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, ATandT, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers-opportunities of which organizations everywhere were failing to take advantage.Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don't miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine. Codice articolo LU-9781621532637
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