This book isn’t going to turn you into a genius, but you already knew that. What it will do is increase the number of genius moments in your life. You know, those amazing times when you cleverly solve a problem that others have been struggling with, or come up with a brilliant idea that makes the ordinary extraordinary.
We could all do with a touch more inner genius: The ability to see what others miss. The ability to shape an ingeniously persuasive argument. The ability to create, adapt, adjust, rethink, tweak, and polish. This is the stuff upon which amazing careers and great businesses are built.
And while we can’t all be the next Einstein, Shakespeare, or Steve Jobs, we can all develop and hone our genius thinking skills.
With this book you’ll be able to:
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James Bannerman is a creative change agent who combines creativity with psychology to help businesses innovate. As an innovation consultant, he has worked with many leading organizations including British Airways, Orange, Starbucks, Rolls-Royce, and HSBC, as well as the National Space Center on a mission to Mars. He also lectures on business creativity and innovation on the MBA programs at Warwick Business School, Grenoble École de Management, and Oxford Brookes School.
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