Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises: IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements - Brossura

Cantatore, Francina; Crawford-Spencer, Elizabeth

Brossura

ISBN 10: 1627346996 ISBN 13: 9781627346993

Casa editrice: Brown Walker Press, 2018

Riassunto

Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.

A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements.

Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection. Its functional and up-to-date approach on IP related issues for small and medium size businesses and not-for-profits distinguishes this work from others in the field of IP rights management.

Su questo libro

Informazioni sugli autori

Dr Francina Cantatore is an Associate Professor of Law at Bond University and teaches in the areas of Property Law and Media and Communications Law. She is a practising lawyer, and the Director of the Bond Law Clinic program, which consists of five pro bono law clinics. She researches in the areas of intellectual property, consumer law, media and communications law, third sector as well as legal education. Francina has received a Citation from the National Office of Learning and teaching for Outstanding Contribution to Student Learning, as well as a number of other teaching and research awards. She is Editor in Chief of the Australian Journal of Clinical Education, has presented at many international conferences, is the author of a book on copyright law and has published in numerous academic journals.

Professor Spencer currently serves as Dean of the College of Business, Law and Governance at James Cook University. In addition to her work in intellectual property management, Professor Spencer's scholarship in franchising law and regulation has earned her recognition domestically and overseas. She is the author of books and articles on commercial law and regulation and consults with industry, the profession and governmental bodies. She also conducts research in the areas of non-profit governance and contracting relationships in development cooperation.

Dettagli dell'edizione

• Editore: Brown Walker Press
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1627346996
• ISBN 13: 9781627346993
• Rilegatura: Copertina flessibile
• Numero di pagine: 274
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania