Advertising: Types of Methods, Perceptions and Impact on Consumer Behavior: Types of Methods, Perceptions & Impact on Consumer Behavior - Rilegato

Rilegato

ISBN 10: 1629486124 ISBN 13: 9781629486123

Casa editrice: Nova Science Pub Inc, 2014

Riassunto

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

Dettagli dell?edizione

• Editore: Nova Science Pub Inc
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1629486124
• ISBN 13: 9781629486123
• Rilegatura: Copertina rigida
• Numero di pagine: 169
• Redattore: Barreau Lucas
• Contatto del produttore: non disponibile