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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society - Brossura
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Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses:
- Create a purpose and culture that nurtures social and environmental efforts
- Create signature programs to carry that message
- Build strong signature brands in part with five branding “Must Dos”
- Use the signature brands to advance a business to get their endorsement and access to their resources
The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.
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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Editore:
Morgan James Publishing, 2022
ISBN 10: 1631959883
ISBN 13: 9781631959882
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The Future of Purpose-Driven Branding
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Morgan James Publishing llc, 2022
ISBN 10: 1631959883
ISBN 13: 9781631959882
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Paperback. Condizione: New. Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact and Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. Codice articolo LU-9781631959882
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The Future of Purpose-Driven Branding: Signature Programs that Impact Society, Inspire, and Enhance a Business
Editore:
Morgan James Publishing llc, 2022
ISBN 10: 1631959883
ISBN 13: 9781631959882
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Condizione: New. 2022. Paperback. . . . . . Codice articolo V9781631959882
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The Future of Purpose-Driven Branding
Editore:
Morgan James Publishing llc, 2022
ISBN 10: 1631959883
ISBN 13: 9781631959882
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Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
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Paperback. Condizione: New. Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact and Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. Codice articolo LU-9781631959882
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The Future of Purpose-Driven Branding
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo CW-9781631959882
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The Future of Purpose-Driven Branding
Editore:
Morgan James Publishing llc, 2022
ISBN 10: 1631959883
ISBN 13: 9781631959882
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Da: Rarewaves.com UK, London, Regno Unito
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Paperback. Condizione: New. Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact and Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. Codice articolo LU-9781631959882
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FUTURE OF PURPOSE DRIVEN BRANDING
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The Future of Purpose-Driven Branding: Signature Programs that Impact Society, Inspire, and Enhance a Business
Editore:
Morgan James Publishing llc, 2022
ISBN 10: 1631959883
ISBN 13: 9781631959882
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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society (Paperback or Softback)
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ISBN 10: 1631959883
ISBN 13: 9781631959882
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Paperback or Softback. Condizione: New. The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society 0.85. Book. Codice articolo BBS-9781631959882
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