Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business - Rilegato

Morey, David; Berger, Eugene; McLaughlin, John E.

 
9781633537347: Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business
Rilegato
ISBN 10: 163353734X ISBN 13: 9781633537347
Casa editrice: Mango, 2018

Sinossi

Achieve Exceptional Results and Beat Your Competition

"… how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition." ?David Copperfield, American magician

#1 New Release in Organizational Change

First comes the magic, and then the magic becomes the reality

We are all capable of magic. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It’s just that some do it a lot better than others.

Key business strategy secrets from the world's greatest magicians. This book takes everything that three remarkable authors?a corporate strategist, a former acting CIA director, and a world-renowned magician?have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians; bolstering innovation, energizing leadership, and sparking business success.

Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition.

Learn how to:

  • Anticipate the next trends
  • Create remarkable new products
  • Launch marketing and advertising campaigns that will mesmerize
  • Make dazzling sales presentations
  • Resolve seemingly unsolvable business dilemmas
  • Inspire teams with resilient change leadership

If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Mango
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
163353734X
ISBN 13 
9781633537347
Rilegatura
Copertina rigida
Numero di pagine
293
Contatto del produttore
non disponibile
Persona responsabile
Purmerul LTD
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