Influence and Persuasion - Brossura

Harvard Business Review

Brossura

ISBN 10: 1633693937 ISBN 13: 9781633693937

Casa editrice: Harvard Business School Pr, 2017

Riassunto

Changing hearts is an important part of changing minds.

Research shows that appealing to human emotion can help you make your case and build your authority as a leader.

This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.

This volume includes the work of:

• Nick Morgan
• Robert Cialdini
• Linda A. Hill
• Nancy Duarte

This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.

How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Su questo libro

Informazioni sull?autore

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Dalla quarta di copertina

Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing influence and small, simple tactics that you can use to convince others every day.

Dettagli dell?edizione

• Editore: Harvard Business School Pr
• Data di pubblicazione: 2017
• ISBN 10: 1633693937
• ISBN 13: 9781633693937
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 138
• Contatto del produttore: non disponibile