The Use of Big Data: Benefits, Risks, and Differential Pricing Issues - Rilegato

 
9781634853187: The Use of Big Data: Benefits, Risks, and Differential Pricing Issues
Rilegato
ISBN 10: 1634853180 ISBN 13: 9781634853187
Casa editrice: Nova Science Pub Inc, 2016

Sinossi

As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.

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Editore
Nova Science Pub Inc
Data di pubblicazione
2016
Lingua
Inglese
ISBN 10 
1634853180
ISBN 13 
9781634853187
Rilegatura
Copertina rigida
Numero di pagine
181
Redattore
Simpson Diana
Contatto del produttore
non disponibile
Persona responsabile
Buchpark GmbH
gpsr@buchpark.de

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