Adoption of Innovations: Comparing the Imitation and the Threshold Models - Brossura

Amir Heiman (author); Bruce P. McWilliams (author) & David Zilberman (author)

Brossura

ISBN 10: 1638280207 ISBN 13: 9781638280200

Casa editrice: Now Publishers, 2022

Riassunto

Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach – the threshold model, which analyzes an individual’s decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It shows how they relate to each other, and then discusses how marketing tools, and in particular marketing tools that are designed to reduce risk, can be incorporated into each of the two models.

Dettagli dell?edizione

• Editore: Now Publishers
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1638280207
• ISBN 13: 9781638280200
• Rilegatura: Copertina flessibile
• Numero di pagine: 68
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile