Social Media Management: A Complete Guide - Rilegato

 
9781639878048: Social Media Management: A Complete Guide
Rilegato
ISBN 10: 1639878041 ISBN 13: 9781639878048
Casa editrice: Murphy & Moore Pub, 2023

Sinossi

Social media refers to a set of computer-mediated interactive technologies that allow the sharing and creation of ideas, information and other forms of expression, with the aid of social networks and virtual communities. Social media services are interactive Web 2.0 applications that use Internet technology. The social network revolution led to the emergence of networking sites. Some popular social networking sites include Facebook, Twitter, Instagram, Snapchat, etc. Modern youth spend a major share of their time on social networks. This is due to the widespread use of smartphones. User-generated content such as digital photos, videos, text posts and comments, and the data generated is the mainstay of social media. Social media tools are used for communication, marketing and sales promotion, relationship development and organizational development, e-commerce, etc. Social media also allows a business to connect with its customers, increase awareness about the brand, and boost sales and leads. This textbook provides comprehensive insights into the field of social media management. It aims to shed light on some of the unexplored aspects of social media management. It will serve as a reference to a broad spectrum of readers.

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Editore
Murphy & Moore Pub
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
1639878041
ISBN 13 
9781639878048
Rilegatura
Copertina rigida
Numero di pagine
198
Redattore
Hart Marcus
Contatto del produttore
non disponibile
Persona responsabile
non disponibile