Articoli correlati a Marketing Strategy: An Integrated Approach

Marketing Strategy: An Integrated Approach - Rilegato

 
9781639893416: Marketing Strategy: An Integrated Approach
Rilegato
ISBN 10: 1639893415 ISBN 13: 9781639893416
Casa editrice: States Academic Pr, 2022

Sinossi

A marketing strategy refers to a business’ avenue for capturing prospective consumer base and turning them into customers of their products or services. A marketing strategy revolves around value proposition, key brand messaging, and data on target customer demographics. A marketing strategy follows "the four Ps" of marketing: product, price, place, and promotion. Products are the goods or services that a company offers to customers. Price is the cost that consumers pay for a product. Place is the market where the product is made available. Promotion involves advertising, public relations, and promotional plans. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of marketing. Some of the diverse topics covered herein address the varied branches that fall under this category. The extensive content of this book provides the readers with a thorough understanding of the subject.

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Editore
States Academic Pr
Data di pubblicazione
2022
Lingua
Inglese
ISBN 10 
1639893415
ISBN 13 
9781639893416
Rilegatura
Copertina rigida
Numero di pagine
246
Redattore
Young Haley
Contatto del produttore
non disponibile
Persona responsabile
non disponibile