Building a Legal Practice One Article at a Time: Rainmaking Through Publishing - Brossura

Zetoony, David

Brossura

ISBN 10: 1641057939 ISBN 13: 9781641057936

Casa editrice: Amer Bar Assn, 2021

Riassunto

This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.

Su questo libro

Informazioni sull?autore

David A. Zetoony co-chairs the United States data privacy and security practice at the international law firm of Greenberg Traurig LLP. Before joining Greenberg Traurig, he founded and then co-chaired the global data privacy and security practice at the international law firm Bryan Cave Leighton Paisner LLP.

Mr. Zetoony graduated cum laude with a dual degree in history and policy studies from Rice University in Houston, Texas, and received his JD from the University of Virginia School of Law in Charlottesville, Virginia. He writes on issues of domestic and international data privacy and security law and has been repeatedly named as one of the top thought leaders in his field, receiving numerous JD Supra Readers' Choice awards and Lexology Thought Leadership awards. He was also identified by a prominent legal publisher as the most read outside counsel in any field from any law firm.

In addition to his practice, Mr. Zetoony often speaks to and teaches attorneys about how to successfully leverage article writing to help clients and generate business.

Dettagli dell?edizione

• Editore: Amer Bar Assn
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 1641057939
• ISBN 13: 9781641057936
• Rilegatura: Copertina flessibile
• Numero di pagine: 229
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile