“If every patient in every doctor's office read this book, it would revolutionize the health of America.” —Neal Barnard, MD, president of the Physicians Committee for Responsible Medicine
#1 Bestseller in Agriculture & Food Policy, Vegetables, Special Diet, Vegan & Vegetarian, Healthy Living, Personal Health, and Diets & Weight Loss
A book from the over-one-million-copies-sold author who made popular the connections between diet, physical health, animal cruelty, and environmentalism.
A revolution in food-politics. When John Robbins released an early version of this book in 1987, he took the first steps in the food revolution. His insight into the harm caused by America’s eating habits was a wake-up call for many.
Making conscious food choices. It is obvious to us that what we eat affects our bodies, but what we may not realize is that what we eat also affects our world. In fact, most of the foods that are bad for us (think genetically modified products) also negatively impact our environment. By approaching our eating habits with intentionality, we benefit our own health and that of the world we live in.
Plant-based diet benefits. Arguments for a plant-based diet are compelling and backed by over 20 years of work by Robbins focused on the subject of conscious eating. Exposing the dangers in our factory farming system, Robbins makes a definitive case for solely plant-based eating. This timely read on healthy eating will enlighten those curious about plant-based diets and fortify the mindsets of the already converted.
Read The Food Revolution and discover:
If you have read books such as We are the Weather, How Not to Die, 31-Day Food Revolution, or Fast Food Genocide, then The Food Revolution is a must read!
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You Never Know What to Expect
Life certainly can take us in amazing directions. A few years after receiving the notice relating the dairy board's interest in me, another thing happened that showed me you never know what to expect. I was giving a talk in Los Angeles. By this time I had had nothing whatever to do with Baskin-Robbins for more than twenty-five years, and, with my father long since retired, I no longer knew a single person who was involved with the company.
It was a fair-sized crowd, so it was not nearly possible for me to be aware of each person, but there was a couple in the back who for some reason drew my attention. She seemed all ears to what I had to say, while he, presumably her husband, seemed guarded at first, with his legs and arms crossed in front of him, although as time went along he seemed to relax and from his body language I began to gather that he was enjoying my presentation.
At one point, someone asked why I had left Baskin-Robbins and the opportunity to live the life of the rich and famous, and I had said simply, “If I hadn't left, I'd probably look in the mirror today and see someone who was fat, rich, and unhappy.” It was a flippant remark, I suppose, but I then launched into a discussion of how we each must be true to our integrity and follow the call of our souls, or else, whatever else we might have, we still may end up bereft.
Anyhow, at the end of my talk, people came up to me to ask me to sign their copies of my book, and sure enough the couple in the back were among them. In fact, the man made a beeline straight for me, and, I had the distinct impression even before he spoke that he was a formidable fellow. His voice firm and strong, standing first in line, he announced to me, “You said that if you were today the president of Baskin-Robbins, you'd be fat, rich, and unhappy. Well, I want you to know that I am the president of Baskin-Robbins, and I'm not fat, I'm not rich, and I'm not unhappy.”
I almost fainted, but somehow managed to hang on, and soon enough was conversing with Glenn and Amy Bacheller: he indeed the president of the company, and she his wife, a nutritionist; both of them, it turns out, vegetarians and major fans of Diet for a New America. Amy told me that she was a vegan, while Glenn still ate ice cream, though not at home, and only for professional reasons. She said that she could tell whenever he ate it at the office, because that night he would snore. He nodded, attesting to all she said, and added that he agreed with everything I had said in my lecture.
As it happened, Glenn and Amy became two of our closest friends. Amy served as a director of EarthSave for a number of years, and they both provided substantial guidance and support to the organization. Shortly after our meeting, Glenn left Baskin-Robbins and stopped eating dairy products entirely, later becoming the president of Jamba Juice, a rapidly growing company that sells made-to-order fruit smoothies. He felt great about the move for, while the people at Baskin-Robbins were often wonderful, he had grown tired of working for a company that produced a product that was in conflict with his own values.
And wouldn't you know it, things do change in unexpected ways, because not only did Glenn leave Baskin-Robbins and become one of my closest friends, but my dear father—not one, mind you to be swayed by the latest fad—my father, who prided himself on being a staunch conservative and set as solidly as concrete in his ways, ended up also giving up eating sugar entirely, and becoming, as he put it, “not a card-carrying vegetarian,” but closer than I would have ever imagined.
It just shows, you never quite know what will happen. Both Glenn and my father experienced major health improvements, and Glenn, for one, attributes his health improvements to completely eliminating dairy products from his diet, which puts him in the same category as the thousands of people who've written me reporting dramatic health benefits after giving up dairy. Truly, there are a lot of people nowadays who are realizing that dairy products are not what they've been hyped up to be.
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