Succeed Through Customer Knowledge - Brossura

Kazuki Nishiguchi

 
9781642731576: Succeed Through Customer Knowledge

Sinossi

"Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.

Unlock the Secrets to Business Success Through Deep Customer Understanding

Are you ready to transform your marketing strategies and achieve sustainable business growth? Succeed Through Customer Knowledge provides a groundbreaking approach to understanding your customers, generating innovative ideas, and optimizing your marketing investments.

This book introduces powerful frameworks like n1 analysis, the Customer Pyramid, and the 9segs map, enabling you to:

  • Gain actionable insights into customer behavior and psychology
  • Develop targeted marketing plans that resonate with your audience
  • Maximize your marketing ROI and drive business expansion
Discover how to build a customer-centric business that thrives in today's rapidly evolving digital landscape. Perfect for business professionals, marketers, and entrepreneurs seeking a competitive edge.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

CEO of Strategy Partners and co-founder of M-Force(Management consultant and active investor)1990 - P&G, Japan, Brand Manager / Marketing Director.2006 - ROHTO Pharmaceutical, Executive Officer / General Manager of Marketing Division.2015 - L’ Occi

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.