Corporate Caffeine: Boosting B2B Growth through Sales and Marketing Alignment - Brossura

Coffey, Dacia

Brossura

ISBN 10: 1663219265 ISBN 13: 9781663219268

Casa editrice: iUniverse, 2022

Riassunto

Our busy world is killing the art of communication—and in the B2B world, it’s even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can’t be translated into business impact. The gap between buyer, seller, and marketer has become the business world’s Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication will never be the same. This complex world requires a return to simple, yet profound fundamentals of human communication. It’s time for a new map to navigate marketing and sales in a complicated and noisy world. That map has arrived.

Dettagli dell'edizione

• Editore: iUniverse
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1663219265
• ISBN 13: 9781663219268
• Rilegatura: Copertina flessibile
• Numero di pagine: 142
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile