Omni-Channel Retailing: A Strategy for Retailers to Thrive in the Covid-19 Pandemic and Beyond - Brossura

Wong, Ken Kwong-kay

 
9781663226945: Omni-Channel Retailing: A Strategy for Retailers to Thrive in the Covid-19 Pandemic and Beyond
Brossura
ISBN 10: 1663226946 ISBN 13: 9781663226945
Casa editrice: Iuniverse, 2021

Sinossi

"In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they want, through the channel that best serves their needs."

-David Markwell, Chief Technology and Analytics Officer, Loblaw Companies Ltd.

"Ken Wong has crafted a formidable yet highly approachable guide that every retail business, large, medium and small, should devour. Retailers who want to do more than survive will find Omni-Channel Retailing an indispensable roadmap to winning and keeping customers."

-David Agnew, President, Seneca College

"Dr. Ken Wong provides an outlook that is current to today's Retail industry. His contemporary insights provide relevance to all those interested in learning more about Omni-Channel Retailing."

-Dr. Seung Hwan (Mark) Lee, Director, Professor, Retail Management, TRSM, Ryerson University

"There is no space for 'silos' or functional borders within the organization. All have to be integrated to deliver the best and consistent customer experience. Omni-Channel Retailing explores this strategy, provides proven examples of success, and delivers practical advice to help today's retailers."

-Perry Oosting, Former CEO, Clergerie Paris

The COVID-19 pandemic is rewriting the rules of retail. A growing number of shoppers now rely on same-day delivery, curbside pickup, in-home/in-car delivery, and AI-powered drive-thru to get their goods. To accommodate such a paradigm shift, retailers must undertake significant changes in their business models to become digitally enabled and data-driven.

Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses today's retailers' challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Iuniverse
Data di pubblicazione
2021
Lingua
Inglese
ISBN 10 
1663226946
ISBN 13 
9781663226945
Rilegatura
Copertina flessibile
Numero di pagine
228
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Germania