Strength and Tenacity: Research on Reputation Building of Chinese State-owned Enterprises in the U.S. - Brossura

Xiangning, Tian

 
9781665565882: Strength and Tenacity: Research on Reputation Building of Chinese State-owned Enterprises in the U.S.
Brossura
ISBN 10: 1665565888 ISBN 13: 9781665565882
Casa editrice: AuthorHouse, 2022

Sinossi

The state-owned enterprises (SOEs) play important roles in China’s “going global” strategy, and their reputation is closely related to China’s national image. This book examines the reputation of Chinese SOEs from the perspective of communication. Based on the total corporate communications approach, this book suggests that corporate reputation is affected by a three-part system process. Meanwhile, the book regards institutional environment as underlying factors in the process. Focusing on the U.S. market, this book conducts case studies on two representative enterprises, China Construction America and China Railway Rolling Stock America Corporation. Results show that the two enterprises have developed different reputation effects but faced similar problems. On the one hand, the institutional power of the U.S. has effects on media coverage trends, which poses a challenge for Chinese SOEs to establish legitimacy. On the other hand, Chinese SOEs are lack of initiative in reputation building, making it difficult to create comprehensive reputation systems. Based on above analysis, the book proposes a model of reputation building for overseas Chinese SOEs. Hopefully, it may provide references for academic exploration and corporate practices.

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Editore
AuthorHouse
Data di pubblicazione
2022
Lingua
Inglese
ISBN 10 
1665565888
ISBN 13 
9781665565882
Rilegatura
Copertina flessibile
Numero di pagine
150
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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