Articoli correlati a The Next Cmo: A Guide to Operational Marketing Excellence

The Next Cmo: A Guide to Operational Marketing Excellence - Brossura

Mahoney, Peter; Todaro, Scott; Faulkner, Dan

 
9781665711395: The Next Cmo: A Guide to Operational Marketing Excellence
Brossura
ISBN 10: 1665711396 ISBN 13: 9781665711395
Casa editrice: Authorhouse, 2021

Sinossi

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

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Editore
Authorhouse
Data di pubblicazione
2021
Lingua
Inglese
ISBN 10 
1665711396
ISBN 13 
9781665711395
Rilegatura
Copertina flessibile
Numero di pagine
254
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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