Handbook of Research on Innovation and Development of E-commerce and E-business in Asean - Rilegato

 
9781668432884: Handbook of Research on Innovation and Development of E-commerce and E-business in Asean
Rilegato
ISBN 10: 1668432889 ISBN 13: 9781668432884
Casa editrice: Business Science Reference, 2020

Sinossi

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.</p><p>The <b>Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN</b> is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers

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Editore
Business Science Reference
Data di pubblicazione
2020
Lingua
Inglese
ISBN 10 
1668432889
ISBN 13 
9781668432884
Rilegatura
Copertina rigida
Numero di pagine
499
Redattore
Almunawar Mohammad, Ali Muhammad Anshari, Lim Syamimi Ariff
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781668432891: Handbook of Research on Innovation and Development of E-commerce and E-business in Asean

Edizione in evidenza

ISBN 10:  1668432897 ISBN 13:  9781668432891
Casa editrice: Business Science Reference, 2020
Rilegato