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Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.</p><p>The <b>Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN</b> is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers
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- EditoreBusiness Science Reference
- Data di pubblicazione2020
- ISBN 10 1668432897
- ISBN 13 9781668432891
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine539
- RedattoreAlmunawar Mohammad, Ali Muhammad Anshari, Lim Syamimi Ariff
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. Codice articolo 9781668432891
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