Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-digital Era - Rilegato

 
9781668441688: Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-digital Era

Sinossi

"This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics usingmachine learning, deep learning, ensemble learning, and emotional intelligence"--

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9781668441695: Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Edizione in evidenza

ISBN 10:  1668441691 ISBN 13:  9781668441695
Casa editrice: IGI Global, 2022
Brossura