Promoting Organizational Performance Through 5g and Agile Marketing - Rilegato

Rilegato

ISBN 10: 1668455234 ISBN 13: 9781668455234

Casa editrice: Business Science Reference, 2022

Riassunto

It is well understood that many business operations are evolving to fit within the mold of society's technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive.

Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Dettagli dell'edizione

• Editore: Business Science Reference
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1668455234
• ISBN 13: 9781668455234
• Rilegatura: Copertina rigida
• Numero di pagine: 320
• Redattore: Santos Jos Duarte, Sousa Bruno Miguel
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile