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Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World - Rilegato
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"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological factors that influence Metaverese adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the Metaverse. It offers multidisciplinary research and practice in social, psychological, and behavioral analytics to detect, forecast, and categorize consumer behavior shifts in the Metaverse and help organizations make better decisions. This book will be an interdisciplinary project that engages various disciplines such as computer sciences, data sciences, marketing, management, and business studies.This book offers a future insight into consumer behavior change in Metaverse. Covering topics such as the adoption of virtual reality, consumer behavior change in Metaverse, consumer behavioral analysis, emotional intelligence, purchase decision making in Metaverse, consumer segmentation in Metaverse, this premier reference source is a timely resource for students and educators of higher education, researchers, academicians, and libraries. In academia, the publication will benefit researchers, lecturers, and students by providing them with new insights into different fields such as behavioral analytics, digital marketing, digital transformation, consumer behavior change, decision making, and data science. Furthermore, the book is beneficial for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals by offering them new techniques and methods toconsumer behavior change using analytical techniques"--
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Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
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Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
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Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
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HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9781668470299
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Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
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Hardback. Condizione: New. Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this premier reference source is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians. Codice articolo LU-9781668470299
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Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
Print on DemandDa: AHA-BUCH GmbH, Einbeck, Germania
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians. Codice articolo 9781668470299
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Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: New. Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this premier reference source is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians. Codice articolo LU-9781668470299
Quantità: Più di 20 disponibili