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"This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insightson how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"--
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- EditoreBusiness Science Reference
- Data di pubblicazione2023
- ISBN 10 1668481677
- ISBN 13 9781668481677
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine340
- RedattoreNaim Arshi, Devi V. Ajantha
- Contatto del produttorenon disponibile
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students. Codice articolo 9781668481677
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