Consumer Behaviour - Brossura

Sahu, Situn Krushna

Brossura

ISBN 10: 1684876737 ISBN 13: 9781684876730

Casa editrice: Notion Press Media Pvt Ltd, 2021

Riassunto

<p>In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.</p>

<p>When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.</p>

<p>Consumer Behavior = Psychological + Personal + Social + Cultural&nbsp;</p>

<p>Psychological = motivation, personality, perception, learning, beliefs and attitudes</p>

<p>Personal = age and life-cycle stage, occupation, lifestyle, personality</p>

<p>Social = reference groups, family, roles and status</p>

<p>Cultural = culture, subculture, social class system</p>

<p>This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car. &nbsp;</p> <p>In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.</p>

<p>When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.</p>

<p>Consumer Behavior = Psychological + Personal + Social + Cultural&nbsp;</p>

<p>Psychological = motivation, personality, perception, learning, beliefs and attitudes</p>

<p>Personal = age and life-cycle stage, occupation, lifestyle, personality</p>

<p>Social = reference groups, family, roles and status</p>

<p>Cultural = culture, subculture, social class system</p>

<p>This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car. &nbsp;</p>

Dettagli dell'edizione

• Editore: Notion Press Media Pvt Ltd
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 1684876737
• ISBN 13: 9781684876730
• Rilegatura: Copertina flessibile
• Numero di pagine: 74
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania