Advertising Strategy (updated Sixth Edition) - Brossura

Dereck D. Rucker

Brossura

ISBN 10: 1711494828 ISBN 13: 9781711494821

Casa editrice: XanEdu Publishing Inc, 2022

Riassunto

For many brands and organizations, advertising is an essential avenue to build their reputation, communicate value, and encourage product trial. Unfortunately, advertising can be a costly and overwhelming endeavor. Even the mere thought of advertising can be intimidating, which can leave some people feeling stuck on the middle of a road to nowhere. Fortunately, advertising does not have to be this way.

This book guides the reader by offering essential frameworks to navigate the labyrinth of advertising. Specifically, the author focuses on the strategic planning, execution, and evaluation of ads. Incorporating both academic research and business practices, this 6th edition helps the readers harness strategic frameworks to plan a journey toward success.

Importantly, the author empowers readers to ask the right questions, acquire relevant data, and perform yses to solve their own problems through strategic thinking and empirical rigor. The end result is that, by following the principles in this book, readers will avoid getting lost on circuitous roads and find themselves on an open highway to succes.

Dettagli dell'edizione

• Editore: XanEdu Publishing Inc
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1711494828
• ISBN 13: 9781711494821
• Rilegatura: Taschenbuch
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile