Articoli correlati a A Practical Guide to Focus Groups: Research and Evaluation...

A Practical Guide to Focus Groups: Research and Evaluation Guides - Brossura

McNicol, Sarah; Dalton, Pete

 
9781716409295: A Practical Guide to Focus Groups: Research and Evaluation Guides

Sinossi

The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.