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TRIBE: How to Build Infectious Membership Communities with Your Brand - Brossura

Doss, Nicole E.

 
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Many business scholars have shared that looking at single transactions with customers as an antiquated way to build your business, this book is going to help you explore the world of tribal marketing and how building membership communities can help increase brand loyalty among customers as well as creating an additional stream of income for your brand. Filled with historical recount of Prestige Society created their community of fearless women entrepreneurs and coupled with action items to complete along the way, readers walk away from this book with a clear understanding of how to build branded communities of their own!

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