While the name can be a little misleading, the fact of the matter is the Lean Startup method for businesses is equally useful for startup companies as it is for Fortune 500 companies. And while it may have roots in the technology sector, it is already being used in virtually every industry across the board. While there is lots of confusion around it, the Lean Startup system can help companies of all sizes in a lot of different ways. If you are interested in learning more, then Lean Startup: The Complete Step-by-Step Lean Six Sigma Startup Guide is the book you have been waiting for.
While the term startup generally has very specific connotations in the business world, in this instance startup simply means any team that is looking to create a new product or service whose future is not 100 percent certain. Generally speaking, it makes far more sense to classify startups as enterprises taking on a challenge amidst uncertainty, than by things like market sector, size, or even age of the company.
With this definition in mind, you will find that there are a few main areas in which a startup faces the greatest amount of uncertainty, otherwise known as risk including technical, market, business model, and customer. Inside this book, you will learn how the Lean Startup system has been designed to handle all of them through a targeted approach based on the scientific method.
Inside you will learn:
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