FasTrack Export Step-by-Step Process: Phase 8 - Globalizing the Company's Strategy and Strategic Profile - Brossura

Winget, W Gary; Renner, Sandra L

Brossura

ISBN 10: 1733147470 ISBN 13: 9781733147477

Casa editrice: FasTrack Global Expansion Solutions Inc., 2021

Riassunto

FasTrack offers CEOs and marketing executives a solution for growing export sales and profits while avoiding the pains and reducing the risks associated with global expansion. The Phase 8 volume provides the insights, in-depth guidance, and tools to globalize the company's strategies and strategic profile. It includes 25 instructional process worksheets.

This volume assists the company's leadership to identify the global strategic players in its industry, assess the forces that are globalizing its industry, match and balance these forces with the company's strategies, and globalize its strategic profile - thrust for future growth, core competencies, vision, and mission.

FasTrack's Phase 8 volume helps a company integrate its domestic and country-based strategies into a single, coordinated, worldwide, and globalized strategy. The company develops a strategic fit between its strategic profile and its current and future global environment.

Su questo libro

Informazioni sugli autori

W. Gary Winget is a founder and currently vice president of FasTrack Global Expansion Solutions and Global Resource Associates. He previously served as Assistant Director of Export Development for the Minnesota Trade Office. He is co-author of the book "Fast-Track Exporting" and a recipient of the U.S. Presidential 'E' Award. Winget has a B.S. in commerce and law from the University of Illinois and was awarded a Bush Mid-Career Fellowship to study public policy at Yale University.

Sandra Renner is currently Chair of the Minnesota District Export Council, an Associate member of the National Association of District Export Councils where she serves on the Trade Policy & Legislative Affairs and Outreach & Education Committees, and is a member of the U.S. Global Leadership Coalition (Minnesota Chapter). She is founder and chair of FasTrack Global Expansion Solutions and founder and president of Global Resource Associates. Previously Renner served as Director of Export Development for the Minnesota Trade Office and was an instructor at Minnesota State University. She is co-author of the book "Fast-Track Exporting" and a recipient of many awards including the U.S. Presidential 'E' Award. Renner has a B.S. in marketing and international business and a MBA from Minnesota State University-Mankato.

Dettagli dell'edizione

• Editore: FasTrack Global Expansion Solutions Inc.
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 1733147470
• ISBN 13: 9781733147477
• Rilegatura: Copertina flessibile
• Numero di pagine: 72
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile