Story Based Selling: Create, Connect, and Close - Rilegato

Bloomfield, Jeff

 
9781733787000: Story Based Selling: Create, Connect, and Close
Rilegato
ISBN 10: 1733787003 ISBN 13: 9781733787000
Casa editrice: Axon Publishing, LLC, 2014

Sinossi

As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Bloomfield says it's really no mystery: People buy from people they trust. They trust people they like and they like people they connect to.

Storytelling is the best way for salespeople—and all of us—to immediately connect to a customer's feelings of trust and liking. He thinks teaching sales professionals to close a deal by presenting their product, probing its mutual benefits, and overcoming the customer's objections and skepticism is a waste of time. Instead, he urges them to tell a great story. Bloomfield calls upon the latest research in neuroscience to explain the process of communication.

The truth is that during the salesperson's engagement with clients, people quickly base their decisions on how they feel, not the way they think, so trying to persuade someone by first imparting lifeless facts and figures is self-defeating. In fact, this information goes right to an area of the listener's brain (the left brain) that drives doubt and skepticism. To make a deal we need to connect with the parts of the customer's brain that inspire emotions of trust and empathy. By telling a story, we can immediately connect to these good gut feelings and drive away the client's fear of being sold.

Bloomfield tells his own engaging stories while teaching step-by-step techniques of intentional storytelling to create a fast connection with the listener, no matter who is buying or what a person wants to sell.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Axon Publishing, LLC
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
1733787003
ISBN 13 
9781733787000
Rilegatura
Copertina rigida
Numero di pagine
160
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781590792506: Story-Based Selling: Create, Connect, and Close

Edizione in evidenza

ISBN 10:  1590792505 ISBN 13:  9781590792506
Casa editrice: Select Books Inc, 2014
Rilegato