Articoli correlati a Strategic Communication Research Methods Workbook
Sinossi
The Strategic Communications Research Methods Workbook is designed to serve as an alternative (or a companion) to traditional research methods textbooks.
Each chapter in the Strategic Communications Research Methods Workbook begins with the basic knowledge that students and professionals in the strategic communication industry must possess – then asks readers to apply this knowledge to real-world research scenarios faced by strategic communication professionals.
Among the Workbook’s many features:
It employs a hands-on, “learning by doing” approach built around the application of research tools and strategies to strategic communication problems.
It is written in a clear and easy-to-understand manner that is appropriate for intermediate and advanced strategic communication students.
It addresses both qualitative and quantitative research approaches.
It includes a useful concluding chapter on presenting research, plus an exceptionally detailed glossary.
It is the only strategic methods textbook that deals with issues related to big data analytics.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Strategic Communication Research Methods Workbook
Editore:
Melvin & Leigh, Publishers (edition ), 2022
ISBN 10: 1736040243
ISBN 13: 9781736040249
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condizione: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Workbook. Codice articolo 1736040243-7-1-13_42
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Strategic Communication Research Methods Workbook
Editore:
Melvin & Leigh, Publishers (edition ), 2022
ISBN 10: 1736040243
ISBN 13: 9781736040249
Antico o usato
Paperback
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Workbook. Codice articolo 1736040243-11-1-42
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Strategic Communication Research Methods Workbook
Editore:
Melvin & Leigh, Publishers, 2022
ISBN 10: 1736040243
ISBN 13: 9781736040249
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Condizione: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there! Codice articolo PKV.1736040243.G
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Strategic Communication Research Methods Workbook
Editore:
Melvin & Leigh, Publishers, 2022
ISBN 10: 1736040243
ISBN 13: 9781736040249
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Condizione: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps. Codice articolo DBV.1736040243.A
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Strategic Communication Research Methods Workbook
Editore:
Melvin & Leigh, Publishers, 2022
ISBN 10: 1736040243
ISBN 13: 9781736040249
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_479601568
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Strategic Communication Research Methods Workbook
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Melvin & Leigh, Publishers, 2022
ISBN 10: 1736040243
ISBN 13: 9781736040249
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Condizione: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Codice articolo GICWV.1736040243.A
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Strategic Communication Research Methods Workbook
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Melvin & Leigh, Publishers, 2022
ISBN 10: 1736040243
ISBN 13: 9781736040249
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Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo 57P55_36_1736040243
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