Hospitality Revenue Management: Concepts and Practices - Rilegato

Rilegato

ISBN 10: 1771888881 ISBN 13: 9781771888882

Casa editrice: Apple Academic Press, 2020

Riassunto

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.

The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

Su questo libro

Informazioni sull?autore

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.

Dettagli dell?edizione

• Editore: Apple Academic Press
• Data di pubblicazione: 2020
• ISBN 10: 1771888881
• ISBN 13: 9781771888882
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 516
• Redattore: Szende Peter