Articoli correlati a Dim Sum Stratgey: Bite-Sized Tools to Build Stronger...

Dim Sum Stratgey: Bite-Sized Tools to Build Stronger Brands - Rilegato

Wilken, Peter

 
9781772562453: Dim Sum Stratgey: Bite-Sized Tools to Build Stronger Brands
Rilegato
ISBN 10: 1772562459 ISBN 13: 9781772562453
Casa editrice: Post Hypnotic Press Inc., 2019

Sinossi

In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.

Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Post Hypnotic Press Inc.
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
1772562459
ISBN 13 
9781772562453
Rilegatura
Copertina rigida
Numero edizione
2
Numero di pagine
240
Contatto del produttore
Manufactured by Amazon on behalf of the author
https://www.amazon.it/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
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