Statistics with R for Marketing: Volume 3: Hierarchical Clustering and Cox Regression

Mohsen Nady

ISBN 10: 1779564643 ISBN 13: 9781779564641

Casa editrice: Society Publishing, 2025

Riassunto

Advanced statistical techniques like hierarchical clustering and Cox regression can reveal hidden insights in marketing data. This volume explores their application in areas such as customer lifetime value analysis and market segmentation. Readers will learn how to implement these methods using R, with step-by-step instructions and practical examples. The volume is a valuable guide for marketing professionals and researchers looking to enhance their analytical capabilities.

Su questo libro

Informazioni sull?autore

Mohsen Nady is a pharmacist with a M.D. in Microbiology and a Diploma in Industrial Pharmacy. Besides, Mohsen has more than 10 years of experience in Statistics and Data Analytics. Mohsen has applied his skills to different projects related to Genomics, Microbiology, Biostatistics, Six Sigma, Data Analytics, Data Visualization, Building Apps, Geography, Market Analysis, Business Analysis, Machine Learning, etc. Mohsen also published his thesis in a high-impact journal that attracted many citations, where all the statistical analyses were performed by him in addition to the methodological part. Furthermore, Mohsen has earned different certificates, from top universities (Harvard, Johns Hopkins, Denmark, etc) in Statistics, Data Analytics, Data Visualization, and Machine Learning that highlight his outstanding diverse skills.

Dettagli dell'edizione

• Editore: Society Publishing
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1779564643
• ISBN 13: 9781779564641
• Rilegatura: Rilegatura all'americana
• Numero di pagine: 277
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile