Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing (9)

Libro 2 di 13: Review of Marketing Research
 
9781780529127: Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing (9)
ISBN 10: 1780529120 ISBN 13: 9781780529127
Casa editrice: Emerald Group Pub Ltd, 2012

Sinossi

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.

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Product Description

Book by Stephen L Vargo

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Editore
Emerald Group Pub Ltd
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
1780529120
ISBN 13 
9781780529127
Rilegatura
Libro di testo
Numero di pagine
275
Redattore
Vargo Stephen L., Lusch Robert L.
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Germania