Read Me: 10 Lessons for Writing Great Copy - Brossura

Horberry, Roger

 
9781780671819: Read Me: 10 Lessons for Writing Great Copy

Sinossi

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks

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Informazioni sull?autore

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).

Dalla quarta di copertina

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

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Altre edizioni note dello stesso titolo

9781780673486: Read Me.: 10 Lessons for Writing Great Copy

Edizione in evidenza

ISBN 10:  1780673485 ISBN 13:  9781780673486
Casa editrice: Laurence King Pub, 2014
Brossura