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If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks
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Informazioni sull'autore
Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).
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If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
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Read Me: 10 Lessons for Writing Great Copy
Editore:
Laurence King Publishing, United Kingdom, London, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me: 10 Lessons for Writing Great Copy
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Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me: 10 Lessons for Writing Great Copy
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Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me : 10 Lessons for Writing Great Copy
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Read Me (Paperback)
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Laurence King Publishing, London, 2014
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Paperback. Condizione: new. Paperback. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781780671819
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Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4994561
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Read Me : 10 Lessons for Writing Great Copy
Editore:
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me
Editore:
Laurence King Publishing, GB, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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