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Visual Merchandising, Third edition: Windows and in-store displays for retail - Brossura

Morgan, Tony

 
9781780676876: Visual Merchandising, Third edition: Windows and in-store displays for retail
Brossura
ISBN 10: 1780676875 ISBN 13: 9781780676876
Casa editrice: Laurence King Publishing, 2016

Sinossi

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Tony Morgan worked as a Head of Visual Merchandising at Selfridges for 18 years. He has taught and consulted across the world and was a lecturer at the London College of Fashion and the Fashion Retail Academy in London. Tony advocates new visual merchandising talent and is currently working with universities across the UK to mentor and support students.

Dalla quarta di copertina

With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Laurence King Publishing
Data di pubblicazione
2016
Lingua
Inglese
ISBN 10 
1780676875
ISBN 13 
9781780676876
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
224
Contatto del produttore
info@laurencekingverlag.de
info@laurencekingverlag.de

Jablonskistraße 27
Berlin
10405
Germania