Sinossi
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he traveled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.
Dalla quarta di copertina
With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Visual Merchandising, Third edition: Windows and in-store displays for retail
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ISBN 13: 9781780676876
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Visual Merchandising, Third edition: Windows and in-store displays for retail
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Visual Merchandising, Third edition: Windows and in-store displays for retail
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Visual Merchandising, Third edition: Windows and in-store displays for retail
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