Articoli correlati a Interdisciplinary Approaches to Product Design, Innovation,...

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing: 23 - Rilegato

 
9781781900161: Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing: 23
Rilegato
ISBN 10: 1781900167 ISBN 13: 9781781900161
Casa editrice: Emerald Group Pub Ltd, 2012

Sinossi

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. The interdisciplinary nature of the conference and this subsequent volume serve to help us gain an appreciation for alternative perspectives while also facilitating cross-disciplinary research in these important areas.

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Product Description

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Editore
Emerald Group Pub Ltd
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
1781900167
ISBN 13 
9781781900161
Rilegatura
Copertina rigida
Numero di pagine
339
Redattore
Swan K. Scott, Zou Shaoming
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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