Articoli correlati a Handbook of Developments in Consumer Behaviour

Handbook of Developments in Consumer Behaviour - Brossura

 
9781781953327: Handbook of Developments in Consumer Behaviour
Brossura
ISBN 10: 1781953325 ISBN 13: 9781781953327
Casa editrice: Edward Elgar Pub, 2013

Sinossi

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.



Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.



Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable.



Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky

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Informazioni sull'autore

Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Edward Elgar Pub
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
1781953325
ISBN 13 
9781781953327
Rilegatura
Copertina flessibile
Numero di pagine
602
Redattore
Wells Victoria, Fozall Gordon
Contatto del produttore
non disponibile
Persona responsabile
Buchpark GmbH
gpsr@buchpark.de

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Trebbin
Brandenburg
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Germania