Articoli correlati a Foreign Operation Methods: Theory, Analysis, Strategy...

Foreign Operation Methods: Theory, Analysis, Strategy (2) - Brossura

Welch, Lawrence S.; Benito, Gabriel R. G.; Petersen, Bent

 
9781783475759: Foreign Operation Methods: Theory, Analysis, Strategy (2)
Brossura
ISBN 10: 1783475757 ISBN 13: 9781783475759
Casa editrice: Edward Elgar Pub, 2018

Sinossi

Presenting a clear and instructive toolkit for upper level undergraduate and postgraduate students to successfully understand and analyse foreign operation methods, this revised second edition brings up to date its unparalleled coverage with new theoretical and empirical research and the latest company case material. As experts in the field, the authors share their wealth of international knowledge to give the book a strong cross-cultural appeal.

New to this edition:•

  • an extended analysis using new and relevant case studies for students to explore foreign operation methods in the full range of small, large and multinational firms
  • updated strategic analyses of emerging concerns, such as mode combination, flexibility and development over time
  • a thorough overview of theoretical perspectives to encourage better understanding of the 'why, what and how' of mode decisions
  • an updated mode strategy section which allows you to challenge existing perspectives and research.

Influenced by the needs of the next generation of international business, management and marketing students, this second edition provides the most comprehensive coverage of foreign operation methods in current literature, and will be an excellent introduction to the nature and range of mode options available to companies as they internationalise.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

The late Lawrence S. Welch, formerly Professor, Melbourne Business School, Australia, Gabriel R.G. Benito, Professor, BI Norwegian Business School, Norway and Bent Petersen, Professor Emeritus, Copenhagen Business School, Denmark

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Edward Elgar Pub
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
1783475757
ISBN 13 
9781783475759
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
486
Contatto del produttore
non disponibile
Persona responsabile
non disponibile