Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing: 21 - Rilegato

 
9781784410803: Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing: 21
Rilegato
ISBN 10: 1784410802 ISBN 13: 9781784410803
Casa editrice: Emerald Group Pub Ltd, 2014

Sinossi

This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13 remaining chapters promise the reader new insights and tools to apply when studying B2B contexts. This new volume in the Advances in Business Marketing and Purchasing series is a must for B2B scholars and executives.

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Editore
Emerald Group Pub Ltd
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
1784410802
ISBN 13 
9781784410803
Rilegatura
Copertina rigida
Numero di pagine
288
Redattore
Woodside Arch G., Pattinson Hugh M., Marshall Roger
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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