Storytelling-case Archetype Decoding and Assignment Manual Scadam: 11 - Rilegato

Rilegato

ISBN 10: 1785602179 ISBN 13: 9781785602177

Casa editrice: Emerald Group Pub Ltd, 2016

Riassunto

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.

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Informazioni sull?autore

Arch G. Woodside, Boston College, USASuresh C. Sood, University of Technology Sydney, Australia

Dettagli dell'edizione

• Editore: Emerald Group Pub Ltd
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1785602179
• ISBN 13: 9781785602177
• Rilegatura: Copertina rigida
• Numero di pagine: 376
• Redattore: Woodside Arch G., Sood Suresh C.
• Contatto del produttore: non disponibile
• Persona responsabile: SALON SERVICE SRL; +393358150541; tamagnaleandro@gmail.com; ; Via dell'Angelo, 2; Ameglia; 19031; Italia